How Salesforce Drives Outreach

Events and Webinars



Organizations need to build strong first-meeting streams into their business development teams. For elite outbound teams, this means the art and science of aligning messaging, assets, and team operations to produce real results.

Building target engagement coverage successfully isn’t just a matter of rigor and execution, but also culture and technology. In this webinar, you will hear from two business development experts at Salesforce: 

  • Krista Bauer, Vice President, Enterprise Business Development at Salesforce
  • Merrill Nelson, Enterprise Business Development Representative at Salesforce
  • John Barrows, CEO at JBarrows Sales Training (moderator)

Join us to learn how Databook helps Salesforce to:

  • Identify, rank and research target customers
  • Pinpoint business value drivers and customer priorities
  • Automate messaging and customization
  • Convert to set appointments faster